Lincoln

Lincoln is a luxury car brand derived from Ford. It was a brand beloved by my late grandfather, which is why this brand was one of my favorites to design for. When working for Boucher Automotive Group, I would often have to create banners, digital advertising, print design, and email campaigns for them.

With each design, I had to ensure all their brand standards were met. After receiving approval from sales managers on the offers, I was required to get manufacturer approval as well. When a design element violated one of their rules, I would quickly resolve the issue to meet quick deadlines.

Overall, designing for car brands has taught me a lot about the approval process and working with strict regulations. I had to learn to be creative with limits, which I found to be an exciting puzzle to solve.