“Good design is good business.”
-Thomas Watson
Service Mailers
At Boucher Automotive Group, I designed multiple Service Mailers to promote their service departments. The mailers were seasonal, usually Fall and Spring, offering tons of service coupons to their customers.
I would first create many theme ideas that would match the season. Then, the company would review my designs and pick which theme they wanted to go with. After that, I would design the rest of the mailer, adjusting the different coupons and offers for each store, resulting in over 20 mailers. The mailers would go through multiple iterations to ensure perfection.
My designs helped increase customer engagement by using colorful imagery and simple typography. The company found their coupons being used more than years prior. Although very time consuming, I enjoyed making all of these mailers to increase business.
March Service Madness Mailer
The theme chosen in Spring of 2024 was March Madness. For the cover, I created a generic basketball player, sporting the Boucher logo, jumping off a car to dunk the ball. The inside of the mailer features lots of basketball imagery, along with the school colors of Marquette Golden Eagles and Wisconsin Badgers, to show our support for the local teams.
Wisconsin Postcard Service Mailer
The theme chosen in Fall of 2024 was Wisconsin postcard. For the cover, I created little graphics highlighting activities in the different parts of Wisconsin, while also listing the cities Boucher dealerships reside in. The inside of the mailer continues the postcard theme with bright fall colors.
Pumpkin Man Service Mailer
The theme chosen in Fall of 2023 was Halloween. For the cover, I created Pumpkin Man, a stylish pumpkin-faced driver sporting his new ride. This was the first mailer I ever designed for Boucher. On the inside, I utilized lots of classic Halloween imagery, such as fall leaves, skeleton hands, bats, and more.
Home Run Savings Service Mailer
The theme chosen in Spring of 2025 was baseball combined with spring colors. For the cover, I designed a baseball player hitting a home run into the windshield of a car. This is a reference to the car giveaway the Brewers have every year. The inside of the mailer embraces spring with some baseball graphics.
