Volkswagen

Volkswagen is a German car manufacturer, most well-known for the Beetle. This is a brand I slowly fell in love with as I learned more about their cars, eventually buying one of my own. When working for Boucher Automotive Group, I would often have to create banners, digital advertising, print design, and email campaigns for them.

With each design, I had to ensure all their brand standards were met. After receiving approval from sales managers on the offers, I was required to get manufacturer approval as well. When a design element violated one of their rules, I would quickly resolve the issue to meet quick deadlines.

Overall, designing for car brands has taught me a lot about the approval process and working with strict regulations. I had to learn to be creative with limits, which I found to be an exciting puzzle to solve.